Despite claims that Avengers: Doomsday lacks hype, the reality is far more complicated. From the viral "Chair Watch" livestream to leaked footage that fueled endless fan discussion, anticipation for Marvel's next Avengers film is clearly there. The real question isn't whether Doomsday will be a box office hit—it's whether Marvel Studios is doing enough to reignite excitement for the MCU itself. With limited marketing, long periods of silence, and no decade-long build-up like Infinity War and Endgame, has Marvel missed an opportunity to make 2026 the year of Avengers: Doomsday?

Some of the greatest movies ever made were box office disappointments. From The Shawshank Redemption to Blade Runner and The Iron Giant, history proves that quality alone doesn't guarantee financial success. Here's why the phrase "if it's a great movie, it'll make money" simply isn't true.

Movie fans love declaring films hits or flops, but the reality is far more complicated. From tax incentives and merchandising to studio expectations and franchise plans, box office numbers alone don’t tell the full story. Here’s why it’s time to stop playing accountant and start being a fan again.

As Paramount seeks final approval for its Warner Bros. Discovery acquisition, some still argue Netflix would have been the better buyer. Here’s why Paramount’s theatrical-first strategy makes more sense for Hollywood.

Peter Safran’s recent comments at the Supergirl premiere in Brazil weren’t a denial of Justice League plans. Here’s why DC Studios is keeping future DCU projects under wraps as the universe continues to expand.